Spreading the Story of an Engine for Equitable, Community-Driven Development
Pillsbury United Communities has a long history of serving Minneapolis by co-creating enduring change toward a just society. The work it does investing in underserved and marginalized communities is proven, empowering and sustainable.
However, in a turbulent year marked by social upheaval in Minneapolis, Pillsbury United Communities needed to raise visibility and tell the story of its economic development engine called Justice Built Communities.
“This is our moment to reimagine equitable systems that work for everyone in our communities,” said Adair Mosley, president and CEO of Pillsbury United Communities.
“We have engaged Padilla as our partner in leveraging the energy and creativity of stakeholders across our cities to help drive the change needed to realize our vision of thriving communities.”
Additionally, Padilla activated a street team for Pillsbury United on Juneteenth to help spread the message of 92x. This number marks the stark disparity between business investment in the North Loop neighborhood – nearly 92 times that of North Minneapolis, a predominantly Black and Brown neighborhood just a few blocks away. The campaign helped bring attention to the often-overlooked investment imbalances that Pillsbury United seeks to eliminate.
To close the year, we helped plan, produce and program its annual community-building and fundraising event, marking a year of hard work and successes that resulted in stronger, more equitable neighborhoods across Minneapolis.
